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 Developing a Hybrid Predictive Model for Measuring Customer Lifetime Value (CLV) based on Marketing and Accounting Data and its Role in Improving Management Decisions: An Applied Study in Iraqi Private Banks.
<strong>NIU Journal of Management Sciences</strong>, [S.l.], v. 12, n. 2, p. 163-180, june 2026.
ISSN 3007-1895.
Available at: &lt;<a href="https://www.kampalajournals.ac.ug/ojs/index.php/NIUJMS/article/view/2595" target="_new">https://www.kampalajournals.ac.ug/ojs/index.php/NIUJMS/article/view/2595</a>&gt;. Date accessed: 16 july 2026.
doi: <a href="https://doi.org/10.58709/niujms.v12i2.2595">https://doi.org/10.58709/niujms.v12i2.2595</a>.