Mohammed, S., 		Rashid, M., 		Obeid, I., 		Mohamed, M., & 		Kamil, H.
2026 Jun 23.  Developing a Hybrid Predictive Model for Measuring Customer Lifetime Value (CLV) based on Marketing and Accounting Data and its Role in Improving Management Decisions: An Applied Study in Iraqi Private Banks. NIU Journal of Management Sciences. [Online] 12:2