Mohammed, Sadoon, 		Rashid, Maysoon, 		Obeid, Israa, 		Mohamed, Mohamed, AND 		Kamil, Haroon.
" Developing a Hybrid Predictive Model for Measuring Customer Lifetime Value (CLV) based on Marketing and Accounting Data and its Role in Improving Management Decisions: An Applied Study in Iraqi Private Banks" <em>NIU Journal of Management Sciences</em> [Online], Volume 12 Number 2 (23 June 2026)