BARAKAT, Maha Sami.
 Advanced KPIs in Tech Giants: A Comparative Study of Profitability, Innovation and Operational Efficiency at Apple and HPO.
<strong>NIU Journal of Social Sciences</strong>, [S.l.], v. 12, n. 2, p. 19-29, june 2026.
ISSN 3007-1690.
Available at: &lt;<a href="https://www.kampalajournals.ac.ug/ojs/index.php/niujoss/article/view/2552" target="_new">https://www.kampalajournals.ac.ug/ojs/index.php/niujoss/article/view/2552</a>&gt;. Date accessed: 27 june 2026.
doi: <a href="https://doi.org/10.58709/niujss.v12i2.2552">https://doi.org/10.58709/niujss.v12i2.2552</a>.